ReVest
Customers with busy daily lives require a solution for the low efficiency of clothes recycling.
Revest gamifies and streamlines the process of recycling old clothes, allowing users to earn ranking points while fostering a community dedicated to sustainable fashion.
PROBLEM
Clothes buyers with compact time schedules disconnect with recycling activities.
As a college student, I've observed that individuals with busy daily routines tend to accumulate an excess of clothing in their closets, often struggling to manage this surplus. They are reluctant to part with these garments, yet lack the time to transport and sell them at vintage stores. Meanwhile, many students are aware of the issue of climate change but possess limited knowledge about the concept of recycling.
This phenomenon prompts the question: What causes the disconnect between the idealized image of clothing recycling and its practical application in daily life?
WHITE PAPER RESEARCH
A way to save 55% of the throw-away clothes...
I conducted a survey involving 100 clothing consumers, administering a questionnaire consisting of general inquiries. The primary focus of these questions pertained to the individuals' practices concerning the disposal of worn-out clothing and their awareness of clothing recycling processes. It was revealed that 55% of the respondents indicated that they dispose of their clothing items primarily due to a lack of motivation, time constraints, or a general unawareness of recycling options.
CONTEXTURAL INQUIRY
Interviewees struggle with clothes recycling due to time constraints and limited information.
We conducted an in-depth user study to understand the formation of users' filter bubbles, the connection between visual cues and music preferences, and the association between memory, photographs, and music. This research involved eight comprehensive interviews, tailored based on participants' music listening behaviors, lifestyles, and their use of visual cues in music exploration.
Age
Recall a time when you want to recycle clothes, what triggers the idea?
Customer type
Recall the last time you shop online for you/your family members, which part makes you enjoable?
Affiliation
What was the process for you to get the matched material you need for design?
INTERVIEW
Interviewees incorporate recycling into their daily lives with minimal rewards.
Based on user feedback, traditional music searching methods rely on previous listening history, perpetuating existing tastes and hindering the discovery of new genres or artists. These methods lack personalization and fail to consider the user's current mood, environment, and preferences. Users find real-life experiences, such as music festivals or curated playlists by friends, to be more effective in overcoming these limitations, but time constraints and heavy workloads pose challenges.
Theme 1 Frequency
Most interviewee prefer to buy high quality and new clothes over low quality clothes for their durablity.
Theme 2: Location
Interviewee would procastinate if there is too much clothes to carry with.
Theme 3: Motivation
The motivation for recycling comes from finding spaces for new clothes.
Theme 4: Memory
Interviewees with successful experience would have a seperate time slot for recycling events.
Interviewee tends to buy fast fashion clothes to skip the “fashion research” when they don’t have enough knowledge and time.
They tends to lose control of the amout of the clothes that need to be recycled under the pressure of hustle life.
The motivation comes not from the recycling activity, but from unescapeable reality.
They earn a sense of satisfaction from the recycling and vintage purchasing process.
Distinguishing potential vintage clothes from low-quality fast fashion clothes takes too long and cause interviewees to procastinate.
Interviewee would give up recycling if the locaiton is too far or don’t have transportation tools.
Interviewees motivation is singled sourced and will be easily supressed by other urgent tasks.
Interviewees tend to repeating the successful buying and recycling habits over time.
COMPETITIVE ANALYSIS
Competition lacked incentives and effective time conflict resolution solutions
While keeping statistics and white paper research in mind, I studied four popular options on the market that target recycling and reusing clothes. I found out that each of them has little incentive aspect to stimulate users and often has redundant, time-consuming processes. This becomes the opportunity for my solution.
Trade in for patagonia
Feedback on potential value after recycling and offer baggage shipping services
Wasteland Vintage
Vintage shopping experience and offer store credit to purchase more clothes
Goodwill Donation
Combined shopping with donation but not convenient if the donor don’t have transportation tools
Wearable Collections
customers credit get from recycling could be applied to merchandise from cooperation partners
TARGET USERS ANALYSIS
Persona
These personas serve as valuable insights for our future software design, enabling us to create a more user-centric and tailored experience. By understanding and catering to the unique requirements of each persona, we aim to develop a software solution that meets the expectations and preferences of a broad range of users.
User Journeymap
All of my interviewees’ recycling experiences are squeezed into their daily life with little reward.
Based on the information gathered during the interview, I observed that the incentives for recycling activities are primarily focused on economic benefits. Some interviewees expressed a decline in interest towards recycling, as they perceive themselves to be financially stable and find the time investment to be considerably higher.
Users feel excited at the start (Encounter), content when finding music they like (React and Document), but might get frustrated if search input is hard or results are not relevant (Process and Retrieve).
Conditions and time constraints hinder users from identifying and documenting heard songs, causing a painful retrieval process.
Smooth real-life and music alignment by simplifying and visualizing the workflow, eradicating interruptions, redundancy, and disconnection.
Workflow
Efficient user workflow with enhanced memory support.
Streamlined user-centered workflow enabling efficient search, retrieval, and sharing, with enhanced memory support. on the information gathered during the interview, it becomes evident that the incentives for engaging in recycling activities are predominantly centered around economic benefits. Consequently, some interviewees have expressed a diminishing interest in recycling due to their perception of attaining economic sufficiency, coupled with the considerable time investment required.
Previous workflow(click picture for details)
The original workflow entails an excessive number of decision-making steps, a steep learning curve, and a scarcity of information sources for recycling guidance, resulting in minimal rewards throughout the entire experience.
Projected workflow(click picture for details)
Expanding the array of options available to customers, less decision making, establishing connections with platforms to enable customers to showcase their preferences, offer feedback, and receive rewarding gamified experiences.
Information architecture
Enjoy up-cycling, eco-friendly shopping with rewards.
In alignment with our redesigned workflow, the updated information structure places a strong emphasis on time-saving features and seamlessly integrates recycling into the shopping experience.
Users now have the opportunity to earn rewarding points through various avenues, including purchasing recycled clothing, successfully completing clothing recycling processes, or by providing valuable certified feedback on their experiences.
Wireframe
3 Major improvement in design
Incorporating feedback from mockup users, my design enhancements focus on the integration of features, consideration of user habits, and improvements in accessibility, collectively resulting in a more user-centric and refined experience.
MOCKUP
